Cotton Cordell Big O C78

The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equally effective in lakes and streams, the Big O truly is one of fishing's most legendary lures.

FEATURES

• Identical fish-catching action and buoyant body as the original Big O
• Excellent cover-deflecting ability
• Great for shallow water fishin