Cotton Cordell Big O C78
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The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production. It is known as one of fishing's most-copied lures, but no other bait captures that shimmy and produces so many violent strikes. Equally effective in lakes and streams, the Big O truly is one of fishing's most legendary lures.
- Identical fish-catching action and buoyant body as the original Big O
- Excellent cover-deflecting ability
- Great for shallow water fishin