Berkley

Berkeley® scientists studied how fish swim and replicated those motions, triggering actions that would make them as attractive to predator fishing as possible in the underwater world of eat or be eaten. We adapted actual fish motions using pro input, prototypes, and rigorous observation in our fish test tank. It is a daunting task that continues today, but one that’s worth our effort.
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147 Products

  • Berkley Gulp! Minnow Berkley Gulp! Minnow
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    Berkley Gulp! Minnow

    $6.39
    $7.99 $6.39
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  • Berkley GulpAlive Saltwater Shrimp Berkley GulpAlive Saltwater Shrimp
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    Berkley GulpAlive Saltwater Shrimp

    $19.99
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  • Berkley PB MaxScent Flatnose Berkley PB MaxScent Flatnose
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    Berkley PB MaxScent Flatnose

    $8.69
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  • Berkley PB MaxScent Creature Berkley PB MaxScent Creature
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    Berkley PB MaxScent Creature

    $8.69
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  • Berkley Vanish Fluoro (250 yd) Berkley Vanish Fluoro (250 yd)
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    Berkley Vanish Fluoro (250 yd)

    From $14.99
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  • Berkley Wire Leader Berkley Wire Leader
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    Berkley Wire Leader

    $3.19
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  • Berkley PB Power Tube 2.5'' Berkley PB Power Tube 2.5''
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    Berkley PB Power Tube 2.5''

    $5.79
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  • Berkley Gulp Nemisis Berkley Gulp Nemisis
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    Berkley Gulp Nemisis

    $8.69
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  • Berkley Cane Walker Berkley Cane Walker
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    Berkley Cane Walker

    $9.49
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  • Berkley ThinFisher Berkley ThinFisher
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    Berkley ThinFisher

    $5.59
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  • Berkley PowerBait® MaxScent Lunch Worm Berkley PowerBait® MaxScent Lunch Worm
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    Berkley PowerBait® MaxScent Lunch Worm

    $6.95
    $8.69 $6.95
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  • Berkley Gulp! Corn
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    Berkley Gulp! Corn

    $3.99
    $4.99 $3.99
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  • Berkley Biodegradable Crappie Nibbles Berkley Biodegradable Crappie Nibbles
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    Berkley Biodegradable Crappie Nibbles

    $3.99
    $4.99 $3.99
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  • Berkley PowerBait MaxScent General - 5" Berkley PowerBait MaxScent General - 5"
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    Berkley PowerBait MaxScent General - 5"

    $8.69
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  • Berkley PowerBait MaxSc Lil General Berkley PowerBait MaxSc Lil General
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    Berkley PowerBait MaxSc Lil General

    $8.69
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  • Berkley Rack Horizontal Berkley Rack Horizontal
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    Berkley Rack Horizontal

    From $11.99
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  • Berkley PowerBait Power Eggs Floating Magnum Berkley PowerBait Power Eggs Floating Magnum
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    Berkley PowerBait Power Eggs Floating Magnum

    $4.89
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  • Berkley PB Minnow 3'' Berkley PB Minnow 3''
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    Berkley PB Minnow 3''

    $5.79
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  • Berkley GulpAlive Attractant Berkley GulpAlive Attractant
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    Berkley GulpAlive Attractant

    $7.99
    $9.99 $7.99
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  • Berkley Gulp Floating Eggs
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    Berkley Gulp Floating Eggs

    $4.99
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  • Berkley Gulp! Alive! Floating Salmon Eggs Berkley Gulp! Alive! Floating Salmon Eggs
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    Berkley Gulp! Alive! Floating Salmon Eggs

    $4.79
    $5.99 $4.79
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  • Berkley PowerBait Power Minnow Grub Berkley PowerBait Power Minnow Grub
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    Berkley PowerBait Power Minnow Grub

    $5.99
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  • Berkley PowerBait Power Minnow - 2" Berkley PowerBait Power Minnow - 2"
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    Berkley PowerBait Power Minnow - 2"

    $5.99
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    Out of stock
  • Berkley PowerBait Eel Berkley PowerBait Eel
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    Berkley PowerBait Eel

    $9.99
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